Redefine Learning with BCCM Switzerland Online Programs

Eligibility
Bachelor's Degree
Duration
18 Months
Total Program Fee
$12000
Accreditations
Accredited by leading bodies

MBA Program Overview

The Master of Business Administration (MBA) is a premier program curated to provide aspiring professionals with the skills and knowledge required to make a successful career in the business world. The combination of practical training and theoretical knowledge helps each student thrive in the corporate world. The MBA curriculum covers the detailed knowledge associated with business functions, strategy, and leadership.

Get Free 1-on-1 Counselling

Expert Advice, Tailored for You- To Study In Switzerland!

About Master of Business Administration Program

The Master of Business Administration (MBA) is an 18-month online program that empowers individuals with the necessary skills, knowledge, and confidence to make an exceptional career in the global business world. This program emphasizes various areas, such as business functions, strategy, and leadership.

Those who are already working and want to level up their careers should definitely choose an MBA. This program focuses on innovative problem-solving, ethical decision-making, and strategic thinking, which prepares individuals to deal with real-world scenarios at their jobs.

This globally recognized program offers students the opportunity to make a career not just in their home country but also abroad. Furthermore, the job opportunities increase for those who hold this degree. Additionally, the program's syllabus includes strategic management, financial analysis, and entrepreneurship, which prepares them to excel in leadership roles across multiple industries.

Program Highlights

Let's Know About

Why choose our Program?

Individuals avail of various benefits when they decide to pursue an MBA.

Globally recognized

This degree is globally recognized, providing the opportunity to make a successful career worldwide.

Holistic Approach

The program blends practical training and theoretical knowledge, going beyond traditional and conventional education.

Experienced Faculty

Learn under the guidance of expert, trained professionals, and industry experts and from their real-life experiences.

Networking Opportunities

Grab the chance to connect with professionals and alumni through guest lectures and internships.

Industry-Relevant Curriculum

Our MBA program is designed to meet the changing demands of the business world today. This ensures students are up to date with the skills needed to be successful in their careers.

MBA Program Syllabus

The Master of Business Administration program. The completion of an MBA is marked after the final project or thesis is submitted. Furthermore, each course has its marks and includes assignments and assessments.

MBA Program Syllabus

Course Title

ECTS

Topics

Learning Outcomes

Core Courses

Strategic Management

6 ECTS

Competitive strategy, corporate strategy, strategic analysis, mergers & acquisitions.

Ability to analyze and design business strategies.

Financial Accounting & Reporting

6 ECTS

Financial statements, balance sheets, profit & loss, cash flow management.

Mastery in financial reporting and interpreting financial documents.

Organizational Behavior & HR Management

6 ECTS

Leadership, team dynamics, motivation, organizational culture, HR strategies.

Ability to manage and lead teams effectively in diverse environments.

Quantitative Methods for Business

6 ECTS

Statistics, data analysis, forecasting, decision modeling.

Ability to apply quantitative analysis to business decisions.

Marketing Management

6 ECTS

Market research, customer behavior, segmentation, positioning, and branding.

Ability to develop comprehensive marketing strategies.

Specialization Courses (30 ECTS)

Students will choose one specialization from the following. Each specialization consists of 6 courses, each worth 5 ECTS.

+ 1: Leadership

Course Title	ECTS	Topics	Learning Outcomes
Leadership Theory and Practice	5 ECTS	Leadership styles, motivation techniques, decision-making, emotional intelligence.	Ability to lead teams and organizations effectively.
Change Management	5 ECTS	Organizational change, transformation strategies, managing resistance.	Ability to manage organizational change and transformation.
Negotiation and Conflict Resolution	5 ECTS	Negotiation tactics, conflict management, cross-cultural communication.	Advanced negotiation and conflict resolution skills.
Corporate Governance & Ethics	5 ECTS	Corporate responsibility, ethical decision-making, regulatory compliance.	Knowledge of governance structures and ethical leadership.
Innovation in Leadership	5 ECTS	Innovation management, fostering creativity, leading in the digital age.	Ability to foster an innovative culture and lead through change.
Global Leadership & Cross-Cultural Management	5 ECTS	Leading global teams, cultural intelligence, international business leadership.	Ability to lead across borders and cultures effectively

+ 2: International Business

Course Title	ECTS	Topics	Learning Outcomes
International Business Strategy	5 ECTS	Global market analysis, entry strategies, competitive advantage in international markets.	Ability to design strategies for international business operations.
Global Marketing	5 ECTS	Cross-cultural marketing, global branding, international consumer behavior.	Ability to develop and implement global marketing strategies.
Cross-Cultural Communication	5 ECTS	Communication barriers, intercultural competence, managing global teams.	Ability to communicate effectively in cross-cultural settings.
International Financial Management	5 ECTS	Foreign exchange markets, international financial reporting, risk management.	Knowledge of international finance practices.
Global Supply Chain Management	5 ECTS	Logistics, sourcing, inventory management, global supply chains	Understanding of global supply chain structures and strategies.
International Business Law	5 ECTS	International trade law, dispute resolution, global contracts.	Understanding of legal aspects of international business.

+ 3: Finance

Course Title	ECTS	Topics	Learning Outcomes
Corporate Finance	5 ECTS	Capital structure, risk management, investment strategies, valuation.	Ability to manage corporate financial decisions.
Financial Markets & Instruments	5 ECTS	Bonds, stocks, derivatives, investment portfolios.	Mastery of financial instruments and markets.
Risk Management in Finance	5 ECTS	Financial risks, hedging, insurance, credit risk.	Ability to assess and mitigate financial risks.
Investment Analysis & Portfolio Management	5 ECTS	Asset management, portfolio theory, investment analysis.	Ability to analyze investment opportunities and manage portfolios.
Mergers, Acquisitions & Corporate Restructuring	5 ECTS	M&A processes, valuation, post-merger integration.	Ability to manage mergers and acquisitions.
Financial Modeling	5 ECTS	Building financial models, forecasting, budgeting.	Ability to build financial models for business decisions.

+ 4: Hospitality & Tourism Management

Course Title	ECTS	Topics	Learning Outcomes
Hospitality Management	5 ECTS	Hotel operations, guest experience, service excellence.	Ability to manage and lead in the hospitality industry.
Tourism Management	5 ECTS	Tourism planning, destination management, ecotourism.	Knowledge of tourism operations and trends.
Event Management	5 ECTS	Event planning, logistics, marketing, and execution.	Ability to organize and manage large-scale events.
Revenue Management	5 ECTS	Pricing strategies, demand forecasting, inventory control.	Ability to optimize revenue in the hospitality and tourism sectors.
Sustainable Tourism	5 ECTS	Eco-friendly tourism practices, sustainability in tourism.	Knowledge of sustainable tourism management
Hospitality Marketing	5 ECTS	Brand management, customer loyalty, marketing campaigns for hospitality.	Ability to create marketing strategies for the hospitality industry.

+ 5: Marketing

Course Title	ECTS	Topics	Learning Outcomes
Consumer Behavior	5 ECTS	Psychological factors, decision-making processes, consumer trends.	Deep understanding of consumer psychology.
Brand Management	5 ECTS	Brand positioning, identity, loyalty, and equity.	Ability to build and manage strong brands.
Digital Marketing	5 ECTS	Social media, SEO/SEM, content marketing, online advertising.	Expertise in digital marketing strategies.
Marketing Research	5 ECTS	Market analysis, data collection, surveys, focus groups.	Ability to conduct and analyze market research.
Sales & Channel Management	5 ECTS	Sales strategies, distribution channels, retail management.	Knowledge of managing sales and marketing channels.
Marketing Analytics	5 ECTS	Data-driven marketing, metrics, analytics tools.	Ability to measure and analyze marketing effectiveness.

+ 6: Digital Marketing

Course Title	ECTS	Topics	Learning Outcomes
Digital Strategy	5 ECTS	Developing online strategies, digital transformation, tech-driven growth.	Ability to design and implement a digital strategy.
Search Engine Optimization (SEO)	5 ECTS	SEO techniques, keyword strategy, site audits.	Expertise in optimizing websites for search engines.
Social Media Marketing	5 ECTS	Social media platforms, engagement tactics, influencer marketing.	Ability to use social media for brand building and customer engagement.
Content Marketing	5 ECTS	Content creation, storytelling, inbound marketing.	Ability to create compelling content for digital channels.
E-Commerce & Online Retailing	5 ECTS	E-commerce platforms, digital retail strategies, customer experience.	Expertise in running an online store and maximizing digital sales.
Digital Advertising	5 ECTS	Google Ads, paid search campaigns, social media ads, retargeting.	Ability to design and execute online advertising campaigns.

Capstone Project

Capstone Project / Thesis

15 ECTS

Comprehensive research project or business plan, applying theoretical concepts to a real-world business issue.

Ability to critically analyze business problems and develop viable solutions.

Syllabus for the MBA in Healthcare or Healthcare Management

➠ 1st Year
➠ 2nd Year

Year 1: Core MBA Courses

Course Title	Description
Economics	Introduction to economics, market structures, economic principles, and healthcare economics.
Marketing	Marketing principles and strategies applicable to healthcare businesses.
Leadership	Developing leadership skills, decision-making, and team management in healthcare settings.
Health Policy & Economics	Analysis of health policy, health economics, and the financial aspects of healthcare systems.
Strategic Management in Healthcare	Strategies for managing healthcare organizations, addressing challenges in the healthcare sector.
Leadership & Innovation in Healthcare	Leadership theories, innovation strategies, and fostering creativity in healthcare environments.
Healthcare Operations Management	Managing healthcare services and operations, focusing on efficiency and quality improvement.
Global Health Systems	Comparative analysis of global healthcare systems and the influence of international health policies.

Year 2: Specialization & Thesis

Course Title	Description
Healthcare Management Specialization	In-depth focus on healthcare management principles, business models, and healthcare-specific challenges.
Thesis/Capstone Project	A comprehensive research project or business plan focused on solving real-world healthcare management issues.
Practical Training/Internship (Optional)	Hands-on experience in healthcare management through internships or practical training opportunities.

Accreditation and Certification

Programs in Health, Medicine, and Life Sciences that use ECTS are generally accredited by recognized European or international accrediting bodies, ensuring that students' qualifications are widely accepted and recognized globally.